What and why? New Power & Understanding the Challenge
Nowadays, we all have access to tools to communicate what we care about, organize people around an important goal, and raise money for our activities. So we no longer need to wait for institutions to initiate and drive change. This course will guide you, step by step, through the process of designing your own “People-Powered Campaign”: a tool for mobilizing mass audiences to support activists' causes.
The course consists of 4 parts and a quiz, created by the renowned Greenpeace and MobLab Collective experts.
This introductory part of the course will broaden your understanding of the “New Power” and its impact on the possibility of positive change making. It will also give you the practical tools to deeply analyze the problem you’d like to solve, so you can be properly equipped to see the big picture and spot the best leverage point.
In Part 1, you will learn:
- How the power balance works,
- What is the difference between old and new power,
- Which tools can be useful to start a campaign,
- What a campaigner’s mindset is,
- How to define and analyze the challenge by using tools, like:
- The “4Ws” technique
- The problem tree
- The iceberg analysis
- The system analysis.
Who is this course for?
- Activists who would like to enhance their digital impact and deepen supporters’ involvement
- Comms people who want to update their knowledge and skills and harness the new power to improve their audience’s engagement and collaboration
- Organizations aiming to rethink and redesign their campaigns in order to gain new supporters
- Everyone who is looking for more information on how to run their digital campaigns in a more participatory way
Time Needed to Complete the Course:
It takes ca. 45-60 minutes to complete one part of the course and ca. 2-3 hours for voluntary individual assignments
Check out also next parts of the course: